48,000 sq ft
Walls painted across Delhi, Mumbai, Surat, Jaipur, and virtual campuses.
Awareness Wall Painting
Convert dull walls into vibrant sustainability storytelling canvases.
Initiative Snapshot
Awareness murals that convert city walls into climate classrooms.
We co-create high-impact murals with artists, youth, and employees, turning blank walls into public commitments toward climate action, waste segregation, and water stewardship.
- Strategy, storytelling, and multilingual messaging aligned to your CSR focus.
- Artist residencies plus community workshops for authentic narratives.
- Maintenance and digital amplification so the art lives far beyond the unveiling.
Why this matters
Murals dramatize complex sustainability messages for citizens and employees.
Hyperlocal storytelling
Visual narratives make climate action relatable to commuters, parents, and schoolchildren.
Culture change
Public art sparks conversations that training decks can’t, leading to lasting behaviour shifts.
Public goodwill
Vibrant walls become neighborhood landmarks that naturally attract community attention.
Studio process
From insight to amplification in five steps.
Listening phase
Community conversations and local walks help shape each mural narrative.
Concept boards
Artists and copywriters build multilingual storyboards cleared by your comms team.
Workshops
Employees, students, and citizens learn techniques before the wall goes live.
Paint week
Up to 500 volunteers and master artists co-create the mural safely and efficiently.
Amplify & care
Photography kits, AR filters, and annual touch-ups keep the mural fresh.
Why partners join this chapter
Thought leadership
Merchandising and media-ready narratives position your organisation as a climate educator.
Volunteer pride
Hands-on painting experiences become cherished memories and internal comms assets.
Civic goodwill
Permissions, MoUs, and maintenance commitments handled end-to-end.
Behaviour change
QR codes, pledge counters, and workshops convert onlookers into action-takers.
Story in numbers
48,000
Sq ft of murals painted in FY23-24.
7,200
Participants trained through art workshops.
38
Neighbourhoods activated with pollution / waste messages.
12M+
Organic impressions across social media and local press.
Case highlight
WHO x ONGC climate murals
A four-city mural series used local idioms to talk about waste segregation, vector control, and air pollution. The project doubled up as a youth storytelling fellowship with 30 student reporters.
- 12,000 sq ft painted across hospital walls and metro pillars.
- QR-enabled pledges collected 23,000 commitments.
- Toolkit adopted by municipal corporations for future walls.
Gallery
