8,500+
Citizens and employees activated in FY23-24 across Delhi, Gurugram, Bengaluru, and Jaipur.
Cleanliness Drive
Rapid cleanups + civic engagement to keep public spaces litter-free.
Initiative Snapshot
Rapid-response cleanliness drives linked to behaviour change.
Hara Jeevan mobilises citizens, sanitation workers, and corporate volunteers to clean, beautify, and repurpose public spaces while embedding segregation and circularity habits.
- Government coordination, permissions, and safety practices handled end-to-end.
- Volunteer guidance and material support for safe, energetic participation.
- Post-drive follow-ups—signage, waste infrastructure, and caretaker networks.
Why this matters
Clean public spaces are the most visible sign that a community is moving together.
Public perception
Rapid makeovers demonstrate seriousness to regulators and residents.
Health outcomes
Reduced vector breeding and dust make streets and shared spaces safer for daily life.
Behaviour change
Drives become launchpads for segregation, composting, and zero-waste messaging.
Execution flow
Four modules deliver tangible change.
Site selection
Joint reconnaissance with civic bodies, RWAs, and corporates to shortlist hotspots.
Volunteer mobilisation
Internal campaigns, influencer tie-ins, and community door-knocks.
Drive day
Safety briefings, PPE, segregation stations, art walls, and media facilitation.
Legacy kit
Installation of bins, composters, murals, and caretaker WhatsApp groups.
Why partners join this chapter
Earned media
City administrations and media houses showcase visible before/after transformation.
Employee empathy
Hands-on work with sanitation workers shifts mindsets and builds respect.
Policy goodwill
Swachh Bharat and local SBM cells recognise repeat partners, easing future collaborations.
Behavioural nudges
Toolkits, signage, and digital pledges sustain impact beyond the event.
Story in numbers
350 MT
Legacy waste removed / diverted.
18
Urban villages maintained every month.
65%
Average increase in door-to-door segregation post drives.
2.1M
Digital impressions from on-ground storytelling.
Case highlight
Old Delhi heritage corridor
With corporate volunteers, resident welfare associations, and NDMC, Hara Jeevan cleaned and beautified a 1.2 km stretch near a heritage precinct. Composting units, mural art, and vendor training now keep the area spotless.
- 12 MT waste removed in six hours.
- 50 hawkers onboarded to segregation norms.
- Monthly caretaker meets keep the stretch clean, active, and well-kept.
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